The Olympus Pen Camera Campaign Shows Some Big Love
Holger Mohr — June 1, 2010 — Marketing
References: olympus.eu & meetinx.de
One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto billboard-sized posters. Each picture was fixed in the streets and shot repeatedly to create a dazzling stop motion effect. And what were all of the pictures shot with? The Olympus Pen camera, of course.
Trend Themes
1. Stop Motion Advertising - Incorporate stop motion animation techniques into new advertising campaigns.
2. Printed-photography Billboards - Experiment with printing photographs onto billboard-sized posters for an attention-grabbing effect.
3. Branded Photography Equipment - Design and market branded photography equipment for use in stop motion advertising campaigns.
Industry Implications
1. Advertising - Opportunities to incorporate new and creative advertising techniques into various industries using stop motion technology.
2. Photography - Experiment with new and innovative printing techniques for billboard-sized photographs and branded advertising photography equipment.
3. Marketing - Explore ways to integrate creativeness and innovation into marketing campaigns through highly-customized stop motion advertising campaigns.
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