Brilliant Job Hunting Ad
Jeremy Gutsche — April 18, 2007 — Naughty
References: adrants
"There's a Better Way to Make a Career." At least that's the claim on this giant ad outside a commuter entrance in Germany. The brilliance of the campaign is that you have to walk 'up the boss's ass' in order to get proceed with your morning commute...
The ad is probably more effective than the forms of assvertising that we've seen in the past.
Implications - Assvertising has been interpreted as the best mix of sexuality and humor. Businesses that utilize this particular form of advertising will discover that putting a humorous spin on sexuality, while appealing to common consumer complaints -- like this walk up your bosses ass advertising doe -- can be a lighthearted way to approach consumers.
The ad is probably more effective than the forms of assvertising that we've seen in the past.
Implications - Assvertising has been interpreted as the best mix of sexuality and humor. Businesses that utilize this particular form of advertising will discover that putting a humorous spin on sexuality, while appealing to common consumer complaints -- like this walk up your bosses ass advertising doe -- can be a lighthearted way to approach consumers.
Trend Themes
1. Assvertising - Disruptive innovation opportunity: Explore the potential of using humor and sexuality in advertising to create a lighthearted approach that appeals to consumers.
2. Creative Job Hunting - Disruptive innovation opportunity: Develop innovative tactics, like the 'up your boss's ass' campaign, to grab the attention of employers and stand out in the job market.
3. Humorous Marketing - Disruptive innovation opportunity: Incorporate humor into marketing strategies to engage consumers by putting a funny twist on common consumer complaints or experiences.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace assvertising as a unique and attention-grabbing way to promote products or services to target audiences.
2. Job Recruitment - Disruptive innovation opportunity: Explore creative and unconventional methods, like the 'up your boss's ass' concept, to attract potential candidates and distinguish the company's job openings from competitors.
3. Marketing and Branding - Disruptive innovation opportunity: Incorporate humor into marketing and branding efforts to create memorable experiences that resonate with consumers and differentiate the brand in a crowded market.
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