Cats are treated more and more like their human counterparts
Implications - Pet owners have long been treating their furry friends as children of their own, but now the royal treatment is being taken one step further with an increase in unlikely cat innovations. Felines are getting first-class service with cat-oriented products including journals, TV shows, blogs, careers and camps.
Trend Themes
1. Pet Humanization - There is an increase in pet-oriented products including journals, TV shows, blogs, careers, and camps.
2. Feline Business Promotion - Tama-can's promotion from Stationmaster to become the first cat in the world to hold an executive post in a railroad corporation is a real disruptive innovation opportunity.
3. Pet Personification - Assigning human characteristics to animals in the form of clothing, art, furniture, or even Twitter accounts appeals to pet owners whose connections with their animals are unmatched by even their human relationships.
Industry Implications
1. Pet Industry - The pet industry has a great opportunity to embrace the pet humanization trend by offering more sophisticated and upscale products.
2. Entertainment Industry - The entertainment industry can take advantage of the pet personification trend by creating more TV shows, movies, and social media accounts that feature pets portrayed as humans.
3. Marketing Industry - The marketing industry can leverage the feline business promotion trend by creating commercial campaigns featuring animals in high-ranking corporate positions and promoting them as business-savvy.
8 Featured, 64 Examples:
1,278,471 Total Clicks
Date Range:
Jan 10 — Jun 10
Trending:
Warm
Consumer Insight Topics:
