Dexter Guerrilla Campaign II
lourdes sanchez bayas — June 25, 2008 — Marketing
References: comunicadores.info
The promo ads for the series Dexter seem to get more gory by the second. The show is about a hero/antihero, serial killer who murders his victims (he only kills the bad guys) and then chops them up.
As evidence of that, refer to this guerrilla ad campaign concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain.
As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter†have been planted among the meat in butcher shops throughout Madrid.
This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre.
As evidence of that, refer to this guerrilla ad campaign concocted by the Kitchen agency to raise the profile of the series in Madrid, Spain.
As part of that marketing campaign, faux dismembered arms with a little sign stuck in them that says, “Dexter†have been planted among the meat in butcher shops throughout Madrid.
This line of marketing is very effective because it has a very high shock value. But it is still damn bizarre.
Trend Themes
1. Gory Guerrilla Marketing - The use of shock value and unconventional methods in marketing to create a lasting impact.
2. Creative Promotional Tactics - The development of unique and attention-grabbing promotional strategies to increase brand visibility.
3. Embracing Controversial Advertising - The willingness of businesses to push boundaries and provoke strong reactions with their marketing campaigns.
Industry Implications
1. Advertising and Marketing - Opportunities for agencies to experiment with edgy and memorable advertising techniques.
2. Entertainment - The potential for television shows and movies to leverage unconventional marketing tactics to generate buzz and attract viewers.
3. Retail and Butchery - The use of provocative advertising in traditional retail settings to capture attention and drive sales.
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