Top 3 Outdoor Communications Companies Adopt Eco Posters
Marissa Brassfield — March 20, 2009 — Eco
References: circlegraphicsonline
Eco Posters are a revolutionary new material for outdoor billboards made from polyethylene (PE) substrate. It's fully recyclable, and the top three outdoor communications companies--Clear Channel Communications, CBS Outdoor and Lamar Advertising--have announced that they'll soon only use Eco Posters for their billboards.
Not only are Eco Posters made from recyclable material, they're a better product overall.
Implications - Large companies are often the subject of being non-eco conscious because they care too much about profit. The materials used to manufacture products aren't always recyclable, but with such an emphasis on environmental issues, things are slowly turning around. The recent use of eco advertising helped convince consumers that the companies are environmentally friendly and that they care about mother nature just as much. This type of advertising will allow companies to have full support of the public without being the subject of controversy and ridicule.
Not only are Eco Posters made from recyclable material, they're a better product overall.
Implications - Large companies are often the subject of being non-eco conscious because they care too much about profit. The materials used to manufacture products aren't always recyclable, but with such an emphasis on environmental issues, things are slowly turning around. The recent use of eco advertising helped convince consumers that the companies are environmentally friendly and that they care about mother nature just as much. This type of advertising will allow companies to have full support of the public without being the subject of controversy and ridicule.
Trend Themes
1. Eco Advertising - Companies can utilize eco-friendly advertising materials to showcase their environmental consciousness and gain public support.
2. Sustainable Billboards - The use of sustainable materials for billboards, like Eco Posters made from polyethylene substrate, can reduce environmental impact and provide superior advertising products.
3. Eco-friendly Shift - The shift towards using eco-friendly products and materials can create opportunities for companies to meet consumer expectations and stand out in the market.
Industry Implications
1. Outdoor Advertising - The adoption of eco-friendly billboards materials creates opportunities for outdoor advertising companies to differentiate themselves and appeal to eco-conscious customers.
2. Sustainability - Companies focusing on sustainability in their manufacturing processes can reduce environmental impact and gain public support.
3. Marketing and Advertising - The use of eco-friendly advertising materials can provide marketing and advertising companies with opportunities to offer unique and environmentally conscious campaigns to their clients.
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