Lax dress codes create demand for sport fashion fusions
Implications - A rise in more leisurely lifestyles has caused a decrease in formal dress codes. While fashion consumers still desire style, they are now choosing designs that also have elements of sport, comfort and function, a direction propelling designers to create apparel that not only meets high fashion requirements, but appeals to a more leisure-focused state of mind.
Trend Themes
1. Athletic Leisure Fashion - More leisurely lifestyles have caused a decrease in formal dress codes and a rise in demand for fashion designs that have elements of sport, comfort, and function, propelling designers to create apparel that meets high fashion requirements and appeals to a more leisure-focused state of mind.
2. Vintage Sport Fashion - Vintage-inspired sports fashion is becoming popular, and brands are creating smart looks for men, including English cricket jackets, varsity striped sweaters, fleeces, and more, while women are being featured in retro, 1950s-inspired romantic sportswear.
3. Androgynous Athletic Fashion - Fashion has begun blurring gender lines, creating an opportunity for fashion that is both strict and powerful yet playful, with models posing in revealing gym suits that embody the sporting life.
Industry Implications
1. Fashion - The fashion industry has a tremendous opportunity to capitalize on the trend of combining sport, comfort, and function with high fashion requirements.
2. Sports - The sports industry can explore new branding opportunities in vintage sports fashion and adventurous extreme sport displays.
3. Marketing - Marketing companies can leverage the rise of androgynous athletic fashion and create ad campaigns with empowering images that help inspire consumers who demand products that imbue a strong sense of self and individuality.
8 Featured, 64 Examples:
2,160,899 Total Clicks
Date Range:
Jan 10 — May 10
Trending:
Warm
Consumer Insight Topics:
