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Naughty Consumer Insights

Understated Intimacy
Sex toys and accessories are given a millennial-friendly minimal makeover
Trend - Reflective of how branding-conscious Millennials are, products designed to enhance their sex lives are receiving a muted, minimalist re-brand. A far cry from the typical product and packaging design seen in the industry, this change demonstrates how important image and design is to this demographic.

Insight - In recent years, products related to intimacy were predominantly male-focused, even if they were designed for women's use. The growth of female-owned businesses in this space has brought on a new voice for what many consumers of all genders actually want, which is products that prioritize function, design, and inclusion rather than gratuitous aesthetics. Millennials in-particular have been a driver for this shift because of the nuanced ways that they express their sexuality, and their expectation that brands cater to that.
Workshop Question - What's a negative stereotype have about your industry or product category? What would it look like if you were to turn that completely on its head?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
App-Connected Intimacy
A prompt for convenience sees consumers turn to apps for pleasure
Implications - While apps like Tinder have dominated the market for dating, a shift towards apps and products that aid intimacy in an on-demand fashion are on the rise. The connected consumer is accustom to instant gratification, which is being capitalized on with apps that deliver excitement at any moment.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Customized Intimacy
Consumer preference for a tailored experience sparks custom bedroom products
Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Food-Flavored Intimacy
Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities.
2.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Connected Pleasure
Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cavalier Couture
Medieval-inspired fashions offer a whimsical European edge
Implications - Fashion consistently takes cues from the past, and the Middle Ages is one period in which designers are increasingly looking for inspiration. Runways and editorials are showcasing everything from chain mail accoutrements to armor-like apparel, and just as the Middle Ages represented a divergence from classical learning, so too do today's Medieval inspirations represent a desire to break apart from the more classic, conservative apparel prevalent in recent fashion.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Woodland Warrior Photography
Woodland Warrior Photography
Suzanne Diaz Looks Ready to Hunt in Suzanne Diaz
Elegant model Suzanne Diaz poses in this stunning photo series called 'Stillness,' which was photographed by DaveyiPhoto. The shoot takes place in a serene woodsy area and features Suzanne Diaz wearing… MORE
Medieval Cuff Captures
Medieval Cuff Captures
‘Private Obsession' by Caitlin Mitchell is Softly Sensual
The photo shoot appropriately titled ‘Private Obsession’ by Caitlin Mitchell has a softness to it that is often absent in fetish photography. That softness, however, doesn’t take away from the shoot’s… MORE
Medieval-Inspired Portraits
Medieval-Inspired Portraits
The Intermission Magazine Summer 2012 Issue Goes Centuries Back
The Intermission Magazine Summer 2012 issue depicts medieval decadence with a modern twist. The editorial was photographed by Greg Harris and modeled by Paul Boche. It portrays bothered characters that… MORE
Dragon Hide Gloves
Dragon Hide Gloves
The Armored Arm Warmers from Crystal's Idyll are Stylish & Comfortable
Crystal's Idyll is an online, Etsy boutique that specializes in Medieval apparel and accessories and these gleaming, faux Dragon hide gauntlets are just one of the outstanding fashionable pieces you can… MORE
Cavalier-Inspired Photography
Cavalier-Inspired Photography
The ‘Aut Cum Scuto, Aut in Scuto' Series is Modernly Med
The ancient phrase ‘Aut ### Scuto, Aut in Scuto,’ after which this photo series is titled, refers to a Spartan woman’s words to her son before he went off to battle. It translates to “Either this or upon… MORE
Naughty Housewares
Home accents become more daring and risque
Implications - Your home is your haven, a place where you don't have to answer to anyone -- or explain yourself. With this in mind, product designers are creating crude and provocative housewares that appeal to consumers' more risque tastes. These novelties allow people to indulge in humor as well as their naughtier sides, without public judgment.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Angelic Advertising
Heavenly figures convey innocence & trustworthiness in marketing
Implications - While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledForest Nymph Photography
Forest Nymph Photography
This Paul de Luna WestEast Magazine Editorial is Ghostly and Angelic
The Paul de Luna WestEast Magazine is a spiritual journey led by incredible imagery and gorgeous movement. Entitled 'Angels We Were,' the shoot is consistent with the title in its angelic nature which… MORE
Angelic Lingerie Lookbooks
Angelic Lingerie Lookbooks
The Axami 2011 Lingerie Collection is Heavenly and Hot
The Axami 2011 Lingerie Collection Lookbook features a stunning series of outfits modeled by Petra Cubanova, a model whose career is beginning to heat up thanks to extensive Internet coverage. The Axami… MORE
Alluring Angelic Photography
Alluring Angelic Photography
The Jessica Stam Flare September 2011 Editorial is Hot and Heavenly
The Jessica Stam Flare September 2011 editorial is the perfect blend of dark and delightful photography. Shot by German-Iranian transplant Max Abadian, the cover shoot and editorial features the 25-year-old… MORE
Angelic Mercenaries
Angelic Mercenaries
Life Ball 2011 Continues to Fight Disease Through Epic Advertising
On May 21st of 2011, infamous twin designer brothers Dan and Dean Caten from DSquared2 will be behind the scenes for the much-anticipated Life Ball 2011 event in Vienna. Life Ball has been raising money… MORE
Angelic Woodland Editorials
Angelic Woodland Editorials
This Jenna Fashion Gone Rogue Shoot Gets Heavenly in the Woods
Describing this Jenna Fashion Gone Rogue shoot as "angelic" just seemed to be perfectly suited, as each of these images appear honestly ethereal. The shoot for the popular fashion website Fashion Gone… MORE
Repackaged Convention
A new spin on prophylactics reminds consumers of their importance
Implications - Although most consumers have been taught the importance of using prophylactics, traditional marketing tactics may not be enough to encourage their use. Repackaging this product, whether making it more fashionable, unique or exciting in some way, stands to elevate their importance in consumers’ minds once again. Any conventional product can be viewed as boring; thus, it is up to brands to discover new ways to convey an old message.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Playground Pin-Ups
Photographers mix innocence and sin in risque jungle gym shots
Implications - The playground is becoming a favorite theme of photographers, who are using it as a background for often risque photography. Fashion photography, especially, is becoming more non-traditional in that the fashion story is often just as—if not more—important as the clothes featured. As such, juxtoposing sensuality against something as innocent as a jungle gym is one way that photographers are attempting to capture the wavering attention of their viewers.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Playful Patterned Photography
Playful Patterned Photography
The Mikael Schulz June 2011 Costume Magazine Editorial is Super Hot
The Mikael Schulz June 2011 Costume Magazine editorial will send you straight back to the playground with the variety of playful patterns it showcases. Model Milly Simmonds brings the patterns to life… MORE
Edgy Playground Pin-Ups
Edgy Playground Pin-Ups
Bruno Maric Captures Subcultural Beauty With Black-and-White Shots
Photographer Bruno Maric takes a simpler approach to art with his striking, monochromatic portraits that expertly convey raw emotion while pushing the boundaries of fashion. Some shots are racier than… MORE
Sunny Summer Shoots
Sunny Summer Shoots
The Playful Andrew Kuykendall Clay Magazine Editorial is Breezy and Cool
The Andrew Kuykendall Clay Magazine editorial is a sweet and playful nod to summer. Featuring casual fashions styled by online vintage shop SpanishMoss, the shoot features ripped-up denim, comfortable… MORE
Hot Housewife Looks
Hot Housewife Looks
This Eniko Mihalik Vogue Nippon Spread Shows the Stylish Side of Housework
This Eniko Mihalik Vogue Nippon spread in the December 2010 issue seems to take influences from the popular TV show 'Desperate Housewives.' Featuring Mihalik doing daily chores around the house, with… MORE
Provocative Playground Portraits
Provocative Playground Portraits
‘Lullaby' by Willy Vanderperre Tells a Twisted Story
There's nothing childlike about photo series ‘Lullaby’ by Willy Vanderperre. The shoot, which will be feautured in Love Magazine's 6th issue, takes to the playground to tell a dark and twisted fashion… MORE