Helmut Smits Creates a Clear Blue Sky Billboard
Tisah Tucknott — July 8, 2009 — Marketing
References: helmutsmits.nl & nextnature.net
The Clear Blue Sky Billboard was created by Helmut Smits in an attempt to make a fake and portable skyline.
The billboard is great for people who live in big crowded cities, where there aren’t many parks. The last picture in the gallery shows how people can escape the city, by posing amidst a fake, yet beautiful landscape.
Implications - Considering how individuals are often looking for peace and serenity throughout their busy days, businesses are making an effort to provide these brief moments of silence and tranquility to them wherever they may be. Whether they're in the form of billboards or portable music, these calming products are undeniably needed for people to take a break from their bustling daily lives.
The billboard is great for people who live in big crowded cities, where there aren’t many parks. The last picture in the gallery shows how people can escape the city, by posing amidst a fake, yet beautiful landscape.
Implications - Considering how individuals are often looking for peace and serenity throughout their busy days, businesses are making an effort to provide these brief moments of silence and tranquility to them wherever they may be. Whether they're in the form of billboards or portable music, these calming products are undeniably needed for people to take a break from their bustling daily lives.
Trend Themes
1. Portable Landscapes - Creating portable and fake landscapes for people living in crowded cities provides a sense of escapism and tranquility.
2. Calming Products - Businesses are developing calming products, such as billboards or portable music, to offer individuals moments of peace and serenity amidst their busy lives.
3. Escape From the City - The desire to escape urban environments is driving the creation of fake and beautiful landscapes that allow people to temporarily disconnect from their bustling daily lives.
Industry Implications
1. Outdoor Advertising - The rise of portable landscape billboards presents an opportunity for outdoor advertising companies to provide unique and visually appealing advertising solutions.
2. Wellness and Relaxation - The development of calming products caters to the growing demand for wellness and relaxation products, opening up opportunities for businesses in this industry.
3. Urban Retreats - Creating portable and fake landscapes addresses the need for urban dwellers to have access to serene and natural environments, offering opportunities for businesses in the urban retreat industry.
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