Shocking Approach to Promote Road Safety in New Zealand
Elsa Blaine — July 4, 2009 — Marketing
References: adweek.blogs
A bleeding billboard in New Zealand gets right to the point of road safety, although it may be somewhat of a driving distraction itself. The goal of the Papakura District Council's campaign is to slow down speeding drivers when it rains and to encourage them to drive according to the road conditions.
Ad agency Colenso BBDO of Auckland developed the billboard with sensors that automatically trigger the blood to flow from the pictured little boy's nose, ears and eyebrows.
The dripping billboard is kind of gory but sometimes it takes a bold, in-your-face approach to get the message across.
Ad agency Colenso BBDO of Auckland developed the billboard with sensors that automatically trigger the blood to flow from the pictured little boy's nose, ears and eyebrows.
The dripping billboard is kind of gory but sometimes it takes a bold, in-your-face approach to get the message across.
Trend Themes
1. Shock Advertising - Opportunity to innovate messaging with shocking and attention-grabbing advertising techniques.
2. Smart Billboards - Opportunity to integrate sensors and technology into billboards for interactive and memorable advertising experiences.
3. Safety Campaigns - Opportunity to create impactful campaigns focused on road safety and awareness.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create more memorable and impactful campaigns using disruptive techniques.
2. Technology - Opportunity for technology companies to design and implement sensor systems for smart billboards.
3. Public Safety - Opportunity for organizations and governments to collaborate in creating more effective safety campaigns that can reduce accidents and fatalities.
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