American Ad Bloopers
Lindsey Erin Heim — September 5, 2008 — Marketing
Ads are everywhere, from billboards to magazine pages. They fill our faces with food, fashion and fun ideas. But ad placement can be as critical as the design of the ads themselves, which these pictures go to show. If put in the wrong context, these ads just don't "flow," at least not the way their promoters would expect them to. This article should be a warning to ad execs everywhere: think before you place.
Some unfortunately-located ads are hilarious, some are scary, and some are just plain sad.
Have a laugh or two and skim through these ironically located top 10 marketing tools.
Some unfortunately-located ads are hilarious, some are scary, and some are just plain sad.
Have a laugh or two and skim through these ironically located top 10 marketing tools.
Trend Themes
1. Contextual Advertising - Opportunity for disruptive innovation in developing advanced algorithms and technologies that can accurately determine the context of ad placements.
2. Ad Placement Optimization - Disruptive innovation opportunity to create software or platforms that can analyze and optimize ad placement to prevent ads from being poorly placed.
3. Reactive Advertising - Opportunity to develop real-time ad placement monitoring tools that can quickly react to inappropriate ad placements and prevent negative brand associations.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry to create new strategies and technologies for effective ad placements.
2. Marketing - Disruptive innovation opportunity in the marketing industry to develop innovative ad placement techniques that minimize the risk of poorly placed ads.
3. Software Development - Opportunity to disrupt the software development industry by creating intelligent algorithms and software solutions that optimize ad placement and ensure contextual relevance.
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