European Toilet Company Promotes Their Products
Angela Lowe — June 26, 2007 — Marketing
References: adrants & gushmagazine
On July 1, people passing through New York's Times Square will be exposed to giant smiling asses. Toto Washlet has bought advertising space on a two-story, three sided billboard to promote their toilets, bidets and dryers to America. While their products are big in Europe I'm not sure how smiling asses will convince Americans that they need to use a little more than extra strength, kitten-soft toilet paper.
Implications - For the general population, nudity is often something experienced in the comfort of privacy, so when it is displayed in public spaces, it often shocks and engages viewers. Corporations may utilize this tactic to engage consumers through advertising campaigns, though it should be used sparingly as it may also alienate and offend potential customers.
Implications - For the general population, nudity is often something experienced in the comfort of privacy, so when it is displayed in public spaces, it often shocks and engages viewers. Corporations may utilize this tactic to engage consumers through advertising campaigns, though it should be used sparingly as it may also alienate and offend potential customers.
Trend Themes
1. Public Nudity Advertising - Using nudity in public spaces to shock and engage viewers in advertising campaigns.
2. Toilet Product Promotion - Promoting toilets, bidets, and dryers through creative advertising strategies.
3. Engaging Ads for Unusual Products - Creating attention-grabbing advertisements for products that may not typically catch consumer attention.
Industry Implications
1. Advertising - Opportunity for advertising agencies to explore unique and disruptive approaches to engage consumers.
2. Bathroom Fixtures - Innovative marketing strategies for bathroom fixture companies to differentiate themselves in the market.
3. Consumer Goods - Exploring unconventional advertising methods for consumer goods companies to stand out and create buzz.
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