Audi and BMW's Dueling LA Billboards
Marissa Brassfield — April 18, 2009 — Autos
There’s been a bitter billboard war brewing between BMW and Audi in Los Angeles. The rival automakers put up billboards on opposite sides of Santa Monica Boulevard, and they’ve been taking potshots at each other ever since.
Audi threw the first blow, with a billboard that pictured the A4 with the copy, “Your move, BMW.” BMW’s response came in the form of a billboard with an M3 on it and the copy, “Checkmate.”
Audi’s team solicited some hilarious crowdsourced responses via its Facebook page before it replaced the A4 billboard with one that features the R8 and the wordy response, “Time to check your luxury badge. It may have expired.” Although this final billboard isn’t exactly scathing, BMW has taken down their rival billboard and hasn’t replaced it—yet.
Audi threw the first blow, with a billboard that pictured the A4 with the copy, “Your move, BMW.” BMW’s response came in the form of a billboard with an M3 on it and the copy, “Checkmate.”
Audi’s team solicited some hilarious crowdsourced responses via its Facebook page before it replaced the A4 billboard with one that features the R8 and the wordy response, “Time to check your luxury badge. It may have expired.” Although this final billboard isn’t exactly scathing, BMW has taken down their rival billboard and hasn’t replaced it—yet.
Trend Themes
1. Billboard Wars - Opportunity for automakers to engage in witty marketing battles through billboards.
2. Crowdsourced Responses - Utilizing crowdsourcing to generate amusing and interactive ad campaigns.
3. Rivalry Marketing - Taking advantage of competitor rivalry to captivate consumer attention through clever advertising.
Industry Implications
1. Automotive - Automakers can explore innovative billboard advertising campaigns to create buzz and brand awareness.
2. Marketing - Marketing agencies can leverage rivalry marketing strategies to help brands stand out and engage with their target audience.
3. Crowdsourcing - Crowdsourcing platforms can be used to generate creative ideas for advertising campaigns, leveraging user-generated content for brand promotion.
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