This individualist subculture continues to explode in popularity
Implications - Instead of fizzling out, the hipster lifestyle phenomenon proves to have staying power. This subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
Trend Themes
1. Increasing Popularity of Hipster Lifestyle - Hipster subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults.
2. Desire for Originality and Independence - As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
3. Quirky and Artistic Expression - Indie rock coloring books and street art fashion blogs showcase the desire for a unique and creative outlet of expression.
Industry Implications
1. Fashion - Companies can capitalize on offering unique and independent style choices to reach the hipster market.
2. Food - Food bloggers can create content and recipes that showcase the hipster market's culinary desires and preferences.
3. Education and Childhood Products - Designers and brands can create products that cater to hipster parents, who seek more 'adult' and alternative products for their children.
9 Featured, 70 Examples:
1,857,000 Total Clicks
Date Range:
Jul 09 — Jun 10
Trending:
Hot
Consumer Insight Topics:
