You Could Be a Human Billboard
Walter Andri — March 9, 2006 — Naughty
References: trendsetters
There seems to be a rising trend in bodytising. We've already covered a number of bodytising trends at Trend Hunter, and there are dozens more examples on the net. In addition to foreheadvertising, we're now seeing ladies get into the market, with more 'appealing' (revealing?) spaces to sell. Most recently, GoldenPalace.com bought Elise Harp's pregnant belly.
Implications - Advertising agencies have now turned to unconventional media space to help draw attention to the brands they are advertising for. Ideas such as body advertising have become popular as the concept is simple and eye-catching. Consumers are drawn to body modifications, especially if it is in an exposed area. By purchasing these spaces on bodies, agencies have guaranteed memorable exposure.
Implications - Advertising agencies have now turned to unconventional media space to help draw attention to the brands they are advertising for. Ideas such as body advertising have become popular as the concept is simple and eye-catching. Consumers are drawn to body modifications, especially if it is in an exposed area. By purchasing these spaces on bodies, agencies have guaranteed memorable exposure.
Trend Themes
1. Bodytising - Body advertising as an unconventional and eye-catching marketing strategy.
2. Foreheadvertising - Using the forehead as prime advertising space for brand exposure.
3. Pregnant Belly Advertising - Utilizing pregnant bellies as unique platforms for brand promotion.
Industry Implications
1. Advertising - Opportunities for advertising agencies to explore unconventional media spaces for brand exposure.
2. Marketing - New avenues for marketers to capture consumer attention through body modifications.
3. Fashion - Integration of bodytising in fashion industry as designers explore new ways to incorporate logos and branding.
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