Consumers turn to DIY health to battle big brand skepticism
Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands.
Workshop Question - Keeping in mind that consumers have more self-taught knowledge of your brand category than ever before, how can you present your brand in a way that keeps consumers guessing?
Trend Themes
1. DIY Health - Consumers demand for more control of personal health leading to DIY health market.
2. Smart Home Gardening - The use of hydroponics and connected plant apps revolutionizes the home gardening experience.
3. Water Filtration - Consumers seek pharmaceutical-removing water filters to ensure water is as good and clean as possible.
Industry Implications
1. Healthcare - Industry professionals can tap into the DIY health market to offer more control of personal health.
2. Home Appliance - Smart home gardening tools and hydroponic systems disrupt traditional gardening industry.
3. Environmental Technology - The water filtration industry is ripe for technological disruptions in producing safe drinking water.
6 Featured, 54 Examples:
459,495 Total Clicks
Date Range:
May 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
