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Controlled Health

Consumers turn to DIY health to battle big brand skepticism

Implications - In the midst of the health wave, consumers are spotting more threats to their well being than ever. A demand for more control of personal health can be observed as a result. This ties into the rise of the "Prosumer," consumers who are self-educating in areas pertaining to their own consumption, creating more complex needs from brands.
Workshop Question - Keeping in mind that consumers have more self-taught knowledge of your brand category than ever before, how can you present your brand in a way that keeps consumers guessing?
Trend Themes
1. DIY Health - Consumers demand for more control of personal health leading to DIY health market.
2. Smart Home Gardening - The use of hydroponics and connected plant apps revolutionizes the home gardening experience.
3. Water Filtration - Consumers seek pharmaceutical-removing water filters to ensure water is as good and clean as possible.
Industry Implications
1. Healthcare - Industry professionals can tap into the DIY health market to offer more control of personal health.
2. Home Appliance - Smart home gardening tools and hydroponic systems disrupt traditional gardening industry.
3. Environmental Technology - The water filtration industry is ripe for technological disruptions in producing safe drinking water.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
458,206 Total Clicks
Date Range:
May 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Luminous Vertical Gardens
Luminous Vertical Gardens
This Indoor Hydroponic System is Designed for Small Living Spaces
‘Nutritower’ is an indoor hydroponic system that is specially designed for small living spaces such as condos. While many people have some access to some outdoor space, they do not... MORE
Smart Indoor Herb Gardens
Smart Indoor Herb Gardens
This Pot and Plant App System Makes It Easy to Grow Food Without a Yard
With this plant app and smart planter system, even the blackest-thumbed gardener can grow their own herbs. With the rise of maker and foodie culture, sprouting homegrown basil, thyme and mint is a... MORE
Hangover Prevention Shots
Hangover Prevention Shots
Riley&Riley Offers Drinkable Solutions for Preventing a Hangover
Riley&Riley is a new company that caters to consumers who are interested in preventing a hangover. The drinkable shots are made from a blend of vitamins, rehydration salts, caffeine, amino... MORE
Minimalist Scent Machines
Minimalist Scent Machines
The Muji Ultrasonic Aroma Diffuser Provides Fragrance and Light
Whether you are all about the ambiance or are just very aware of the way your home smells, this ultrasonic aroma diffuser is a must have. From Japanese lifestyle shop Muji, this device evenly... MORE
Kitchen Aquaponics Kits
Kitchen Aquaponics Kits
The DUO Aquarium Garden Grows Herbs and Houses Fish in Symbiosis
The design of the DUO Aquarium Garden enables you keep a pet and cultivate your own food at home, all in one clever contraption. Conceived by James Beardmore over the course of an eight-week... MORE
Pharmaceutical-Removing Water Filters
Pharmaceutical-Removing Water Filters
The 'Cove' Water Filtration Unit Provides Fresh, Crisp H2O
Concerns over water scarcity and purity has many consumers seeking out water filtration units like the ‘Cove’ system. Designed to remove impurities including pharmaceuticals, chemicals... MORE

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play_circle_filledRevitalizing Hangover Cures
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