Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds
Laura McQuarrie — July 7, 2015 — Lifestyle
Following the LGBTQ commercial Tylenol launched at the end of last year, the pain relief brand continues to celebrate family diversity with a new campaign by the name of #HowWeFamily.
The How We Family commercial shows a range of family types, from interracial to same-sex couples, and it asks viewers to reflect on poignant questions like: "When were you first considered a family" and "When did you first fight to be considered a family?"
In the face of changing conventions across America, brands are becoming increasingly more open about showing support for the LGBTQ community and family diversity, especially following the recent ruling by the Supreme Court about same-sex marriage. Other notable ads on these issues have been launched by Cheerios, Starbucks, as well as Ben & Jerry's.
The How We Family commercial shows a range of family types, from interracial to same-sex couples, and it asks viewers to reflect on poignant questions like: "When were you first considered a family" and "When did you first fight to be considered a family?"
In the face of changing conventions across America, brands are becoming increasingly more open about showing support for the LGBTQ community and family diversity, especially following the recent ruling by the Supreme Court about same-sex marriage. Other notable ads on these issues have been launched by Cheerios, Starbucks, as well as Ben & Jerry's.
Trend Themes
1. Family Diversity Ads - Ads promoting family diversity and inclusivity are on the rise, presenting opportunities for brands to showcase their values and connect with a wider range of consumers.
2. #howwefamily Campaign - Tylenol's #HowWeFamily campaign is part of a growing trend of brands promoting diverse families and could inspire other companies to create similar campaigns.
3. LGBTQ Visibility in Advertising - As more brands create campaigns that celebrate diversity and inclusivity, it is becoming more common to see LGBTQ representation in advertising and there is potential for further advertising opportunities in this area.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies have the opportunity to showcase their values and support for diversity by creating and promoting campaigns similar to Tylenol's #HowWeFamily.
2. Food and Beverage - Food and beverage companies can embrace diversity and inclusivity by featuring various family types in their advertising and product marketing, as seen in campaigns by Cheerios and Ben & Jerry's.
3. Retail - Retail companies can support LGBTQ rights and promote inclusivity by creating campaigns that showcase diverse families and feature products that cater to the LGBTQ community, similar to Starbucks' rainbow-themed merchandise.
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