This Airline Ad from JetBlue Reveals Real-Time Travel Data
Laura McQuarrie — May 17, 2016 — Marketing
In order to emphasize how fast travelers can get from one point to another in the USA when flying with JetBlue and using a JetBlue credit card, a unique airline ad was set up in Times Square.
The data-powered Times Square billboard from JetBlue uses Android technology and Google Maps API in order to display information related to real-time JetBlue flights. For instance, one billboard highlights that a flight to Denver could take about six hours and two minutes from that exact point in New York City. In order to give locals and tourists even more reasons to keep their eyes on the billboards, JetBlue shared special hashtags for Twitter users to interact with in order to win a round-trip flight.
Live billboards like these are becoming the norm, especially as consumers are looking to be entertained and engaged.
The data-powered Times Square billboard from JetBlue uses Android technology and Google Maps API in order to display information related to real-time JetBlue flights. For instance, one billboard highlights that a flight to Denver could take about six hours and two minutes from that exact point in New York City. In order to give locals and tourists even more reasons to keep their eyes on the billboards, JetBlue shared special hashtags for Twitter users to interact with in order to win a round-trip flight.
Live billboards like these are becoming the norm, especially as consumers are looking to be entertained and engaged.
Trend Themes
1. Live Billboards - They are becoming the norm for advertisers and can be used by other industries to catch people's attention with real-time data.
2. Real-time Information - People are seeking up-to-the-minute data in an increasingly fast-paced world, and many industries can benefit from showcasing such data.
3. Data-powered Advertising - Using API's and technology to display real-time data is an effective way to capture people's attention, and can be applied to a number of industries.
Industry Implications
1. Hospitality and Travel - By using live data to show the speed and convenience of their services, hotels and other travel companies can stand out in a crowded marketplace.
2. Retail - Real-time data displays can help retailers highlight trending products, popular promotions or available inventory to attract foot traffic.
3. Financial Services - Utilizing real-time financial and investor data, financial institutions can create dynamic advertising displays and engage with customers in new ways.
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