Frozen yogurt retailers focus on quality over quantity
Implications - As frozen yogurt continues to solidify its status as a health-conscious dessert, retailers have begun upleveling their offerings. Often scaling back on quantity, brands are putting more effort in increasing quality of the product through thoughtful refinements that better serve a more intuitive, discerning consumer. With customization being the new variety, a strong base offering is crucial in the self-serve market.
Workshop Question - Where can you offer more autonomy for your most discerning consumers?
Trend Themes
1. Customization Over Variety - Brands are putting more effort into increasing quality of the product through thoughtful refinements that better serve a more intuitive, discerning consumer. With customization being the new variety, a strong base offering is crucial in the self-serve market.
2. Dietary Restrictions - In a market saturated with frozen yogurt dessert places, businesses are setting themselves apart by using free-from ingredients in the desserts they offer to customers. Brands are carving out unique niches of vegan, gluten-free, nut-free dessert options that cater to different dietary restrictions.
3. Hybrid Experiences - With so many frozen yogurt shops for consumers to choose from, chains are forced to provide unique hybrid offerings to draw customers in. Combining baked goods and frozen yogurt, made-to-order cookies and custom frozen yogurt sandwiches are just some of the new possibilities for hybrid experiences.
Industry Implications
1. Frozen Dessert Retail - Brands are innovating in the frozen dessert retail sphere by providing customers with healthier, free-from, organic ingredients that cater to their dietary restrictions.
2. Food Industry - Entrepreneurs in the food industry must focus on new and unique offerings by using premium ingredients that are healthy and often cater to dietary restrictions. Niche dessert shops are carving out unique niches that cater to consumers wanting more than the traditional dessert options offered.
3. Hospitality Industry - Hybrid experiences in dessert places are creating opportunities for business owners in the hospitality industry to cater to consumers looking for something unique and creative.
