Content creators turn to sophisticated tools to improve their personal brand
Implications - As user-generated content continues to grow in size and scope, many influencers are upgrading the quality of the tools they use to make videos. Whether it's outsourcing video editing to on-demand service providers, or purchasing higher-quality applications, this progression signals that content creation is becoming a viable investment and long-term career.
Workshop Question - How might your industry be impacted by the rise of do-it-yourself/ at-home professionals?
Trend Themes
1. Upgrade in Media Creation Tools - The trend of influencers upgrading their media creation tools has led to the development of mobile applications that provide professional-level editing tools.
2. Increasing Use of Smartphones in Video-making - Mobile applications such as Yogurt Labs and Vizmato offer a user-friendly way for business owners and consumers to create professional-looking videos from their smartphones.
3. On-the-go Editing Tools - Wearable action cameras like Frodo and mobile applications like Just Press Record provide users with the ability to capture their experiences and edit them on the go, without the need for a computer.
Industry Implications
1. Mobile App Development - The development of mobile applications with professional editing tools provide a disruptive innovation opportunity for companies that specialize in mobile app development.
2. Product Design and Development - The trend of wearable action cameras like Frodo provides a disruptive innovation opportunity for companies that specialize in product design and development.
3. Social Media Marketing - The increasing use of smartphones in video-making and the development of professional-level editing tools provide a disruptive innovation opportunity for companies that specialize in social media marketing.
