Men embrace bomber and varsity jackets as a versatile style staple
Implications - As the fashion world begins to push the boundary of men's statement fashions, bomber jackets and varsity jackets have emerged as one particularly convenient and simple way to assert one's personal style. An easy way to complete any outfit, such statement jackets showcase the cyclical nature of fashion and suggest a re-visitation of the classic silhouette and its versatility in accommodating modern references without compromising a vintage aesthetic. In addition to suggesting a heightened mainstream interest in men's fashion, this highlights the desire for wardrobe pieces that are versatile.
Workshop Question - What role does versatility play in your offering?
Trend Themes
1. Limited Edition Capsule Collections - Passionate fans are willing to spend on luxury items that are part of a historic collaboration.
2. Playful Reinvention of Classic Styles - The Valentino jacket collection shows a reinvention of traditional varsity attire while maintaining the sportsmanship aesthetic.
3. Dual-purpose and Reversible Fashion - The ISAORA reversible bomber jacket offers practicality to consumers who want to stretch their dollar as far as possible.
Industry Implications
1. Fashion - The article highlights multiple statements fashions and new designs in jackets and bomber jackets, giving insight into trends in the fashion industry.
2. Activism and Cultural Tributes - The Black Panther Party leather jacket tribute is an example of the activism-linked trend in fashion collections that make political or cultural tributes.
3. Skate and Sports Fashion - The Stussy x Fragment Design jacket collection represents commemorations of skate and sports brands and their historical successes.
6 Featured, 52 Examples:
331,192 Total Clicks
Date Range:
Feb 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
