Children's products seek to offer greater gender diversity
Implications - Much of modern gender education for children has been focused on ensuring that traditionally "masculine" toys and activities are available to girls in the same way they are to boys; unfortunately, the reverse has not received the same treatment. The next frontier of inclusivity signals a wave of gender-bending and gender-swapping that ultimately normalizes feminized expression, as well as makes it worthy of pursuit.
Workshop Question - Reframe your brand's offering in traditionally masculine and feminine forms. Now take each of these offerings and imagine strategies for marketing them to the opposite gender.
Trend Themes
1. Gender-neutral Toys - Manufacturers are creating toys that are not explicitly marketable to any particular gender, broadening the choices available to all children.
2. Inclusivity in Toy Marketing - Toy and game makers are producing products that are intended for all children, regardless of gender, race, or ability.
3. Gender Stereotypes in Toys Being Challenged - Breaking down traditionally male- and female-marketed toy products that reinforce gender stereotypes.
Industry Implications
1. Toy Industry - The toy industry has a major role in providing children with alternative gender options that are free of stereotypes, opening the market to wider audiences.
2. Advertising Industry - Advertisers are pushing for more gender-neutral ads by using a micro-manufactured approach and pinpointing their target audiences.
3. Social Awareness Industry - The fight against gender stereotypes is making its way through society faster than it ever has before, with movements such as the #GenderFreeChristmas
6 Featured, 47 Examples:
211,660 Total Clicks
Date Range:
Jun 14 — Mar 16
Trending:
Mild
Consumer Insight Topics:
