Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
Laura McQuarrie — March 10, 2015 — Autos
References: thesmart & marketingmag
As bizarre as it seems for an advertiser to pay for a substantially sized billboard ad and only use part of the available advertising space, that's exactly what Smart Car did to convey the benefits of owning one of its vehicles.
The Smart Car ad is set up as a tri-board sign that starts off as a full-sized ad of a large car. Then, optimizing the movement of the billboard, the display rotates to feature a car that takes up a fraction of the space. Humorously, the ad reveals that people should "Only pay for what you use." These bright yellow billboard ads are paired with designated parking spots for Smart Cars, where some parking lots and car washes are even offering discounts and other incentives for people who drive these smaller vehicles.
The Smart Car ad is set up as a tri-board sign that starts off as a full-sized ad of a large car. Then, optimizing the movement of the billboard, the display rotates to feature a car that takes up a fraction of the space. Humorously, the ad reveals that people should "Only pay for what you use." These bright yellow billboard ads are paired with designated parking spots for Smart Cars, where some parking lots and car washes are even offering discounts and other incentives for people who drive these smaller vehicles.
Trend Themes
1. Rotating Billboards - Opportunity for advertisers to capture attention and create dynamic and engaging ads using rotating billboards.
2. Smart Car Advertising - Potential for other car manufacturers to follow Smart Car's lead and create unique and attention-grabbing advertising campaigns.
3. Incentives for Compact Car Owners - Opportunity for businesses in parking lots and car washes to offer discounts and rewards for owners of compact cars.
Industry Implications
1. Advertising Industry - Potential for the advertising industry to adopt rotating billboards as a new form of innovative and attention-grabbing advertising.
2. Automotive Industry - Opportunity for other car manufacturers to utilize creative advertising strategies to promote their products and distinguish themselves in a competitive market.
3. Parking and Car Wash Industry - Opportunity for parking lots and car washes to cater specifically to compact car owners and offer specialized services and incentives.
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