This Touching Cheerios Commercial Features an Aging Grandfather
Christopher Magsambol — October 7, 2015 — Marketing
This touching Cheerios' commercial is an examination of the modern family and provides us with a story we can all relate to. The ad by Saatchi & Saatchi, New York features an aging man who is moved out of his apartment by his daughter. She assures him that he is going to love his next room, a place where he will get much needed help.
The sad tone of the music and the man's expression are all signs that lead the audience to believe that he is being taken to a nursing home. Similar to other Cheerios' commercials from the past, the story has a happy ending. The man is taken to a house where he is greeted by his enthusiastic and excited granddaughter. Not only will there be more help and family at his new home but an abundance of Cheerios' -- his favorite cereal -- is also awaiting.
The sad tone of the music and the man's expression are all signs that lead the audience to believe that he is being taken to a nursing home. Similar to other Cheerios' commercials from the past, the story has a happy ending. The man is taken to a house where he is greeted by his enthusiastic and excited granddaughter. Not only will there be more help and family at his new home but an abundance of Cheerios' -- his favorite cereal -- is also awaiting.
Trend Themes
1. Aging Population - Disruptive innovation opportunities could include the development of products and services that cater to the needs and desires of older adults.
2. Modern Family Dynamics - Disruptive innovation opportunities may arise in the creation of products and marketing campaigns that reflect the diverse makeup and dynamics of modern families.
3. Emotional Advertising - Disruptive innovation opportunities lie in creating heartfelt and emotionally resonant advertisements that connect with consumers on a deeper level.
Industry Implications
1. Senior Care - Disruptive innovation opportunities exist in reimagining and improving the senior care industry to provide more personalized and dignified care options.
2. Food and Beverage - Disruptive innovation opportunities can be found in developing and promoting healthier and more inclusive food options for consumers of all ages and backgrounds.
3. Marketing and Advertising - Disruptive innovation opportunities lie in the development of creative and emotionally impactful marketing strategies that resonate with diverse audiences.
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