This Billboard Campaign Tells the Sad Stories of Former Londoners
Laura McQuarrie — March 2, 2015 — World
References: londonischanging.org & adweek
As part of a billboard campaign to prove that the city of London is drastically changing, Rebecca Ross created a digital space where stories of people who used to live in the city could reside. Aiming to bring awareness to the housing crisis and the fact that high prices are driving people out of the city, this campaign features quotes like: "London's great if you're young or rich. I'm neither."
These short quotes reveal people from London who have had to move to other places in the country, or around the world in order to make ends meet. Data collected from this artful billboard campaign will be compiled and put together for the public in 2016, putting a human spin on the issue of affordable housing.
These short quotes reveal people from London who have had to move to other places in the country, or around the world in order to make ends meet. Data collected from this artful billboard campaign will be compiled and put together for the public in 2016, putting a human spin on the issue of affordable housing.
Trend Themes
1. Digital Storytelling - Using digital billboards to share personal stories creates an engaging and emotive way of raising awareness on social issues.
2. Housing Crisis - The campaign highlights the ongoing housing crisis, emphasizing the need for affordable housing solutions and innovative approaches to address this issue.
3. Data-driven Advocacy - Collecting and analyzing data from the billboard campaign provides insights that can be used to advocate for policy changes and support initiatives related to affordable housing.
Industry Implications
1. Advertising & Marketing - The digital storytelling approach through billboards opens up possibilities for innovative advertising strategies in creating impactful campaigns.
2. Real Estate - The housing crisis highlighted by the campaign presents an opportunity for disruption in the real estate industry to address affordable housing needs and explore alternative models.
3. Social Advocacy - The data-driven approach and human-focused narrative provide valuable insights for social advocacy groups working on affordable housing solutions and policy changes.
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