This Billboard Asked New Yorkers What Their Biggest Regret Was
Alyson Wyers — January 30, 2016 — Marketing
It's not too late to set your intention for this year, as evidenced by this powerful campaign on people's biggest regret.
Ashton Kutcher's social news organization A Plus, in collaboration with Strayer University and the Readdress Success Movement, put up a billboard in New York City asking people 'What's your biggest regret?' Passerby wrote theirs in chalk, revealing most regretted something they did not do. Participants then erased their messages, signifying a clean slate ahead. The inspiring video encourages people from all walks of life to "do the things you'll regret not doing."
The thought-provoking initiative supports Strayer's promise to donate 50 cents to the charity Dress for Success for every signature they collect in an endeavor to change the Miriam Webster Dictionary's definition of 'success.'
Ashton Kutcher's social news organization A Plus, in collaboration with Strayer University and the Readdress Success Movement, put up a billboard in New York City asking people 'What's your biggest regret?' Passerby wrote theirs in chalk, revealing most regretted something they did not do. Participants then erased their messages, signifying a clean slate ahead. The inspiring video encourages people from all walks of life to "do the things you'll regret not doing."
The thought-provoking initiative supports Strayer's promise to donate 50 cents to the charity Dress for Success for every signature they collect in an endeavor to change the Miriam Webster Dictionary's definition of 'success.'
Trend Themes
1. Regret Redemption - Campaigns or products that encourage people to reflect on their regrets and take action to redeem themselves and prevent future regrets.
2. Charity Collaboration - Collaborations between businesses and charities for socially impactful campaigns or products that give back to the community.
3. Success Rebranding - Efforts to redefine the concept of success to be more inclusive and emphasize personal satisfaction and fulfillment, rather than just material or financial gain.
Industry Implications
1. Advertising - Advertising companies can create campaigns that allow people to reflect and redeem themselves from their regrets while promoting a brand or message.
2. Education - Education institutions can collaborate with charities to promote socially impactful campaigns and initiatives that give back to the community and redefine the concept of success among students.
3. Nonprofit - Nonprofit organizations can partner with businesses to support socially impactful campaigns that promote charity work and encourage people to reflect and redeem themselves from their regrets.
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