FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
Laura McQuarrie — March 28, 2015 — Eco
References: youtube & designtaxi
It could be argued that massive billboard ads visually clutter cities, but this anti-pollution billboard created by FCB Mayo Peru and Peruvian university UTEC does more good than harm in more ways than one.
Named the Air Orchard, this billboard is set up as a giant hydroponic system that's able to pull water from the air. Using 10 large-scale dehumidifiers, the billboard is able to produce over 2,800 heads of fresh organic green lettuce, which are given away on a weekly basis at no cost.
Since there are other areas of the world like Peru that are highly polluted, this makes a strong case for the kind of advertising that can do a double duty to make the world a better place.
Named the Air Orchard, this billboard is set up as a giant hydroponic system that's able to pull water from the air. Using 10 large-scale dehumidifiers, the billboard is able to produce over 2,800 heads of fresh organic green lettuce, which are given away on a weekly basis at no cost.
Since there are other areas of the world like Peru that are highly polluted, this makes a strong case for the kind of advertising that can do a double duty to make the world a better place.
Trend Themes
1. Eco-friendly Ads - Hydroponic billboards and green advertising campaigns can help reduce pollution while attracting consumers with an ethical stance.
2. Urban Agriculture - The use of hydroponic systems in urban landscapes can enable sustainable and organic food production, creating opportunities to explore innovative designs and technologies.
3. Air Quality Improvement - Air-purifying technologies like dehumidifiers can be integrated into billboards, rooftops, and public spaces to improve air quality and promote healthier living environments.
Industry Implications
1. Advertising - The trend provides a unique opportunity for marketing agencies to design green campaigns that have a positive impact on the environment and society.
2. Agriculture - Hydroponic systems offer a space-saving and water-efficient way to produce fresh and organic food in urban areas, opening new business models for urban farming.
3. HVAC (heating, Ventilation and Air Conditioning) - Air purifiers, dehumidifiers, and other air-cleaning systems have a growing demand in cities worldwide, creating new sales channels and business models for HVAC companies.
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