Car ownership services offer increased training and knowledge
Implications - With the share economy threatening individual ownership, brands have begun offering additional services to provide extra incentive. In the auto sphere, this means offering knowledge and training to elevate the car owner to the level of 'expert,' a highly coveted position amongst the industry and community. In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity.
Workshop Question - What can your brand incorporate into its offering to partake in the consumer desire for "added value"?
Trend Themes
1. Share Economy Threat - As the share economy threatens individual ownership, companies are offering additional services to provide extra incentive for ownership.
2. Knowledge and Training Services - Brands are offering knowledge and training services to elevate car owners to the level of 'expert.'
3. Importance of Knowledge - In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity.
Industry Implications
1. Automotive - Companies are using additional services and training programs to enhance car ownership experience.
2. Luxury - Luxury brands are offering personalized services and perks to attract and retain customers.
3. Education - Education programs are being integrated into the automotive industry to teach customers more about their vehicles.
