Wheat Thins' Snack Food Marketing Stunt Makes You Look
Laura McQuarrie — February 11, 2015 — Unique
References: wheatthins & mediapost
A big yellow billboard advertising food is not something that you typically miss, but this Wheat Thins snack food marketing stunt makes sure that all eyes are on what it has to say.
The outdoor billboard was stationed on a wall above a parking lot, featuring oversized letters that spelled out the snack brand name. The rest of the setup involved a mock interview held in front of the billboard as a distraction. During the question period, the giant letters from the billboard began to drop to the ground, smashing vehicles, ticket booths and anything else in proximity. Naturally, the sights and sounds caused people passing by to stop, look and pray that their vehicles were parked far enough away. The remaining letters on the billboard spelled out "EAT THIS," suggesting Wheat Thins as a perfect snack.
The outdoor billboard was stationed on a wall above a parking lot, featuring oversized letters that spelled out the snack brand name. The rest of the setup involved a mock interview held in front of the billboard as a distraction. During the question period, the giant letters from the billboard began to drop to the ground, smashing vehicles, ticket booths and anything else in proximity. Naturally, the sights and sounds caused people passing by to stop, look and pray that their vehicles were parked far enough away. The remaining letters on the billboard spelled out "EAT THIS," suggesting Wheat Thins as a perfect snack.
Trend Themes
1. Interactive Billboards - Opportunity for brands to engage and captivate audiences through interactive billboard experiences.
2. Experiential Marketing - Creating memorable brand experiences that go beyond traditional advertising methods.
3. Ambush Marketing - Utilizing unexpected and disruptive tactics to grab attention and steal the spotlight during events or promotions.
Industry Implications
1. Advertising - Innovative advertising agencies can leverage interactive billboards and experiential marketing to create impactful campaigns for their clients.
2. Snack Food - Snack food brands can explore ambush marketing strategies to stand out in a crowded market and generate buzz for their products.
3. Automotive - Automotive companies can capitalize on interactive billboards to promote their brand and engage with consumers in unique ways.
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