This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
Laura McQuarrie — February 21, 2015 — Marketing
For every happy emoji icon that you'll find on a keyboard, there's a billboard to match for this Coca-Cola marketing stunt. The campaign from Coca-Cola Puerto Rico involved registering every happy emoji with a .ws domain, because .com, .net or .org addresses, are not compatible with emojis. If you were to follow these links on your phone, you'd eventually be directed to the Emoticoke website, which gives you the chance to create your own emoiji-filled web address including more fun icons like palm trees, stars and slices of pizza.
Considering that you can't help but to wonder where the web addresses on the curious billboards will lead you, this is a great way to target a tech-savvy Millennials that always have a phone in hand.
Considering that you can't help but to wonder where the web addresses on the curious billboards will lead you, this is a great way to target a tech-savvy Millennials that always have a phone in hand.
Trend Themes
1. Emoji Advertising - Using emojis in advertising campaigns to create curiosity and engage tech-savvy millennials.
2. Unique Web Address - Creating unique web addresses with emojis to drive traffic and increase brand awareness.
3. Interactive Billboards - Using billboards as interactive touchpoints to direct consumers to online platforms using emojis.
Industry Implications
1. Advertising and Marketing - Using emojis in advertising campaigns to create unique and engaging experiences for consumers.
2. Technology - Leveraging emojis and unique web addresses to explore innovative ways of capturing consumer attention in the digital space.
3. Outdoor Advertising - Incorporating interactive elements like emojis in billboards to attract and engage audiences while driving online traffic.
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