Auto brands and retailers branch out to offer other forms of consumption
Implications - A method of sweetening the deal when it comes to purchase, many auto brands and dealerships are offering consumer access to swanky services unrelated to the automotive sector. In a time ripe for change within the industry, maintaining consumer enjoyment and satisfaction beyond the product itself is essential. Ultimately, this progression is not about simply creating a luxury experience, but a comprehensive culture and, with it, a lasting brand loyalty.
Workshop Question - Thinking about increasing the value of your product or service, what complementary or add-on feature could you offer your consumers?
Trend Themes
1. Diversification of Offerings - Auto brands and dealerships are diversifying their offerings, from cafes to spa services, to enhance the overall customer experience beyond the sale of vehicles.
2. Inclusive Showrooms - Car showrooms are becoming more inclusive and welcoming to all customers, with amenities such as gaming sections and cafes.
3. Membership Perks - Vehicle brands are offering exclusive perks like culinary experiences to appeal to affluent customers.
Industry Implications
1. Automotive Industry - Auto brands and dealerships are changing the game by branching out to new, non-automotive industries to enhance customer experience and create lasting brand loyalty.
2. Hospitality Industry - Auto brands and dealerships are partnering with luxury hotels and spas to offer exclusive experiences and services to customers.
3. Retail Industry - Auto dealerships are incorporating retail spaces like cafes and gaming areas to offer customers a more comprehensive shopping experience.
