J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
Laura McQuarrie — December 22, 2015 — Marketing
References: eventmagazine & prexamples
Britvic used a creative and interactive bus stop poster to advertise its newest addition to the J2O still soft drink line. The J2O 'Midnight Editions' are branded as "darker," adding to the usual fruit juice flavors with warming winter spices and chocolate flavors. In order to communicate the mood of these new products, the brand set up a billboard that really spooked people who were waiting for public transit.
The interactive billboard plays a game of 'What Time is it, Mr. Wolf?' with unwitting people. As in the traditional game, every time a person looks away, the wolf is able to inch closer. However, staring at the wolf on the sign keeps him firmly in place. After the wolf has done enough sneaking, the animated wolf makes an attempt to break through the glass screen on the advertisement, successfully shocking all people who dared to look and look away enough times.
The interactive billboard plays a game of 'What Time is it, Mr. Wolf?' with unwitting people. As in the traditional game, every time a person looks away, the wolf is able to inch closer. However, staring at the wolf on the sign keeps him firmly in place. After the wolf has done enough sneaking, the animated wolf makes an attempt to break through the glass screen on the advertisement, successfully shocking all people who dared to look and look away enough times.
Trend Themes
1. Interactive Advertising - Use interactive billboards to engage with potential customers and create a unique brand experience.
2. Gamification Marketing - Incorporate game-like elements in marketing and advertising strategies to attract and maintain consumer attention.
3. Emotional Advertising - Use emotional triggers to evoke strong feelings and create a memorable impact on consumers.
Industry Implications
1. Beverage Industry - Incorporate interactive billboards in beverage marketing campaigns to capture potential customers' attention and create brand awareness.
2. Gaming Industry - Collaborate with advertisers and incorporate gaming elements to create unique and engaging experiences for potential consumers.
3. Advertising Industry - Incorporate interactive advertising and gamification elements to increase the effectiveness of advertising campaigns and create a stronger emotional connection with potential customers.
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