Tea-based beverages compete with flavored water
Implications - Tea-based beverages are becoming not only an alternative to soda, but bottled water as well, as consumers search for beverages that are both healthy and appealing. Consumers appreciate the natural flavoring of tea, as well as associate the beverage with extra health benefits that they don't necessarily associate with natural sweeteners. Hydration is no longer merely hydration, as consumers continue to search for the most concentrated, fortified health solutions.
Workshop Question - What would be the "extreme" version of your product? How can you incorporate elements of that into your current offering for added appeal?
Trend Themes
1. Tea-based Beverages as an Alternative to Water and Soda - Tea-based beverages continue to compete against water and soda as consumers look for healthy and appealing alternatives. Businesses can explore creating tea-based drinks that are fortified with vitamins, minerals, and antioxidants.
2. Focus on Fortified and Organic Drinks - Consumers are looking for drinks that not only taste good but also offer health benefits with minimal additives. Entrepreneurs can create beverage lines that use organic ingredients and are fortified with vitamins, electrolytes, and antioxidants.
3. Innovative Packaging and Preserving Methods - Packaging and preserving methods can impact how consumers perceive a beverage; Gizmo bottling method and 500ml serve bottles boost Tea of a Kind's appeal. Business professionals can research and capitalize on beverage preservation technologies.
Industry Implications
1. Beverage Manufacturing - Companies in the beverage industry can experiment with tea-based drinks that are fortified with vitamins, minerals, and antioxidants.
2. Health and Wellness - The increasing demand for natural and organic beverages creates opportunities for businesses in the health and wellness industry.
3. Packaging and Preservation - Innovations in packaging and preservation technologies present opportunities for businesses in this industry to capitalize on beverage preservation technologies.
