Entertaining patrons even before shopping, brands turn to interactive windows
Implications - As the global economy continues to waver and retailers become ever more pressured to draw in prospective shoppers, window displays are evolving to grab attention with augmented reality and over-the-top premises before even plugging a product. Speaking to consumers that crave a manageable form of escapism and novelty, the displays correlate a sense of youthful optimism about financial woes and personal problems to provide shoppers with a full-on entertainment experience.
Trend Themes
1. Interactive Retail Windows - Brands are evolving retail displays to incorporate augmented reality and interactive elements to provide shoppers with a full-on entertainment experience.
2. Vr-powered Hybrid Retail - Fashion brands are creating immersive retail experiences that fuse virtual elements with physical storefronts and pop-up services, to provide a dynamic shopping experience.
3. Facial Recognition Shop Windows - Retail brands are incorporating facial recognition technology into shop windows to interact with customers, offer tailored discounts, and connect with a multilingual audience.
Industry Implications
1. Retail - Retailers are transforming the shopping experience by using technology and interactive elements to create engaging displays that attract and entertain customers.
2. Fashion - Fashion brands are exploring innovative ways to merge technology and physical experiences to create immersive shopping experiences.
3. Beauty - Beauty retailers are incorporating facial recognition technology into shop windows to offer personalized discounts and interact with a multilingual audience.
