Adidas Neo Window Shopping Features Interactive Mannequins
Jonathon Brown — January 6, 2013 — Tech
References: news.adidas & ibelieveinadv
With the Adidas Neo window shopping experience, window shopping takes on an entirely new meaning.
Typically, window shopping refers to simply browsing through storefronts and looking at items you may one day want to buy. Either you aren’t quite sure or you don’t have the money at that moment, so you window shop. However, with the Adidas Neo window shopping experience there is a new element involved: the interactive mannequin.
Mannequins used to stand still in a store window wearing one single outfit all day. With this technology, users can browse the store’s clothing selections and build an outfit by selecting pieces they like. As they select items, the digital mannequin is outfitted and before long they get an idea of how all their selections would look as one complete outfit.
Typically, window shopping refers to simply browsing through storefronts and looking at items you may one day want to buy. Either you aren’t quite sure or you don’t have the money at that moment, so you window shop. However, with the Adidas Neo window shopping experience there is a new element involved: the interactive mannequin.
Mannequins used to stand still in a store window wearing one single outfit all day. With this technology, users can browse the store’s clothing selections and build an outfit by selecting pieces they like. As they select items, the digital mannequin is outfitted and before long they get an idea of how all their selections would look as one complete outfit.
Trend Themes
1. Interactive Mannequins - The trend of using interactive mannequins in store windows for enhanced shopping experience.
2. Virtual Fitting Rooms - The trend of creating virtual fitting rooms to help customers try on clothing without physically going to a store.
3. Augmented Reality Clothing Selection - The trend of using augmented reality technology to allow customers to visualize clothing selections on a virtual image of themselves.
Industry Implications
1. Retail - The retail industry has an opportunity to implement interactive mannequins to enhance the shopping experience and attract customers.
2. Technology - The technology industry has an opportunity to create innovative solutions for interactive mannequins and virtual fitting rooms for retail stores.
3. Fashion - The fashion industry has an opportunity to embrace technology and implement augmented reality clothing selection for customers to try on clothing virtually.
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