The Topshop Oxford Square Store Features a Vibrant Wheel Display
Tia Clarke — April 30, 2013 — Marketing
References: seeneon
The Topshop Oxford Square flag location is currently the home of a bold new window display that might make you dizzy. The Topshop Color Wheel is a gravity defying display that encompasses a large wheel of mannequins dressed in color-blocked Topshop outfits.
One of the neatest things about this amazing visual display is that the wheel actually rotates around slowly. The bicycle wheel-like design is said to look like a giant flower petal from far away. The wheel can be operated with a simple handle by Topshop staff to give customers in-store and passersby a real treat.
The Color Wheel was designed by London design agency NEON as part of the 'RIBA’s Regents Street Window Project 2013.'
One of the neatest things about this amazing visual display is that the wheel actually rotates around slowly. The bicycle wheel-like design is said to look like a giant flower petal from far away. The wheel can be operated with a simple handle by Topshop staff to give customers in-store and passersby a real treat.
The Color Wheel was designed by London design agency NEON as part of the 'RIBA’s Regents Street Window Project 2013.'
Trend Themes
1. Rotating Mannequin Displays - This trend involves the use of rotating mannequins in window displays, creating a visually captivating experience for customers.
2. Gravity Defying Displays - The use of gravity-defying displays, such as the Topshop Color Wheel, adds an element of excitement and innovation to retail spaces.
3. Interactive Window Experiences - By incorporating interactive features like a rotating handle, businesses can engage customers and create memorable experiences right from the storefront.
Industry Implications
1. Retail - Incorporating rotating mannequin displays can create a unique shopping experience and attract attention, giving retailers a competitive edge.
2. Visual Merchandising - The use of gravity-defying displays in visual merchandising can revolutionize the way products are showcased and marketed, enhancing brand messaging and driving sales.
3. Store Design - Innovative window displays, like the Topshop Color Wheel, can inspire new design concepts that incorporate movement and interaction to create engaging retail spaces.
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