Recognizing a need to stay relevant, brands incite eco-conscious makeovers
Implications - The high instance of eco-conscious products flooding the market is placing increased stress on household name brands to a point that many are adapting with complete rebranding initiatives to stay competitive against new players. Putting usability and simplicity front and center, brands are appealing to eco-conscious consumers with brand familiarity that promises dependable results and accountability.
Trend Themes
1. Eco-friendly Packaging - Brands are adapting to eco-conscious consumers with complete rebranding initiatives and cutting-edge packaging designs.
2. Sustainable Transportation - The growing concern for the environment has led to the birth of more fuel-efficient transportation designs, paving the way for hybrid and electric vehicles.
3. Refillable Packaging - Refillable packaging designs are gaining popularity in the consumer goods space, providing an environmental option for consumers.
Industry Implications
1. Consumer Goods - Consumer goods brands are being challenged to adapt to the increasing demand for eco-friendly products and sustainable initiatives.
2. Automotive - The automotive industry is undergoing a transformation with the rise of hybrid and electric vehicles.
3. Packaging - The packaging industry is being disrupted by eco-friendly packaging alternatives like biodegradable and refillable packaging.
