Pre-made meals cater to millennials looking to cut back on unnecessary habits
Implications - With modern consumers often juggling between multiple responsibilities such as work and home, cooking or preparing food is often last priority. All-in-one canned meals offer busy individuals the chance to devour delectable goodies without spending the time to make it. These canned dishes combine the need for nutrition with convenient no-cook methods, demonstrating the need for less time-consuming everyday habits.
Trend Themes
1. Convenience Culture - Canned products and pre-made meals that cater to busy individuals who prioritize convenience utilizing easy no-cook methods.
2. Unconventional Packaging - Unique packaging designs that use cans as a medium often as novelty items to catch consumer attention and present products in a new light.
3. Single-origin Preservation - Preservation methods that convey freshness and quality in the food industry through packaging conveying transparency in the food product and being organic, sustainable, and ethical.
Industry Implications
1. Food and Beverage Industry - For manufacturers to create innovative products centered around convenience, freshness, and unique packaging designs.
2. Catering and Event Planning - For quick-serve meal and refreshment ideas utilizing easy-to-store canned food products.
3. Marketing and Advertising - For creative departments to build brand awareness through unconventional designs such as unique can packaging, and currently trending food themes.
