The Sofia Coppola for Le Bon Marche Windows are a Handbag Dream
Leslie Chen — September 25, 2013 — Luxury
You probably aren’t thinking of Christmas just yet, but these window displays by Sofia Coppola for Le Bon Marche may give you some early festive cheer.
Collaborating with the Paris department store, Coppola has designed ten new window displays to launch a new version of the SC bag for Louis Vuitton which she designed in 2009. The displays feature deer, peonies, balloons and cherries all washed in a neon color scheme. The windows also feature handbags of course, hanging from the deers’ mouths and also tied to the balloons - sounds like a winter wonderland for fashion lovers.
According to WWD, Coppola said about the collaboration, “I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself. It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”
Collaborating with the Paris department store, Coppola has designed ten new window displays to launch a new version of the SC bag for Louis Vuitton which she designed in 2009. The displays feature deer, peonies, balloons and cherries all washed in a neon color scheme. The windows also feature handbags of course, hanging from the deers’ mouths and also tied to the balloons - sounds like a winter wonderland for fashion lovers.
According to WWD, Coppola said about the collaboration, “I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself. It reminds me of Christmas, seeing the windows, so [I wanted to do] something that kids would enjoy too.”
Trend Themes
1. Neon Displays - Opportunity for businesses to create eye-catching and vibrant displays to attract customers.
2. Fashion Collaborations - Innovation potential in partnering with influential individuals to create unique and captivating product collaborations.
3. Holiday-themed Merchandising - Disruptive opportunity for retailers to create holiday-themed displays and products to enhance customer experience.
Industry Implications
1. Retail - Potential for retailers to incorporate neon displays and collaborate with designers to create visually appealing store experiences.
2. Fashion - Opportunity for fashion brands to collaborate with influential individuals to create exclusive and limited-edition collections.
3. Visual Merchandising - Innovation potential in the field of visual merchandising to design and implement holiday-themed displays in stores and windows.
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