Hermès' Paper Window Display Revives the Sunken City of Atlanti
Laura McQuarrie — November 8, 2013 — Business
References: zimandzou.fr & designtaxi
'Zim & Zou' are French paper artisans who created an incredible paper window display for the newly-unveiled Hermès store on Rodeo Drive. The store features huge framed rectangular windows, which is the perfect place to showcase these incredible paper sculptures.
The creations of Zim & Zou were inspired by Atlantis and take window shoppers into a fantastical underwater world. The Hermès store has three large rectangular windows on the bottom floor and in each, a vignette in a different color was created.
One window is made up of entirely blue paper and features watery blue architecture and colossal jellyfish. The other vignettes include other aquatic elements like purple coral, kelp and deep sea submarines. These artfully-crafted paper displays offer so much to look at and they are really a fun way to present Hermès products.
The creations of Zim & Zou were inspired by Atlantis and take window shoppers into a fantastical underwater world. The Hermès store has three large rectangular windows on the bottom floor and in each, a vignette in a different color was created.
One window is made up of entirely blue paper and features watery blue architecture and colossal jellyfish. The other vignettes include other aquatic elements like purple coral, kelp and deep sea submarines. These artfully-crafted paper displays offer so much to look at and they are really a fun way to present Hermès products.
Trend Themes
1. Aquatic Paper Sculptures - Businesses could explore using paper art for visual merchandising to create engaging customer experiences.
2. Fantastical Window Displays - Innovative window displays could be designed using unique and unexpected inspirations to create a memorable impression on customers.
3. Artisanal Techniques in Retail Design - Combining traditional, handmade techniques with technology could be a way for retailers to create one-of-a-kind, attention-grabbing store displays.
Industry Implications
1. Retail Design - Paper art installations like the Hermès window displays could be used by businesses to create captivating in-store experiences.
2. Fine Arts - Artisans and creatives could branch out into commercial design and create unique art installations for clients like retailers and other businesses.
3. Advertising - The use of unexpected and creative visual advertisements, like the Hermès window displays, could capture the attention of potential customers and differentiate brands from competitors.
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