Fendi's Designer Pop-Up Shop Displays Include Vending Machines
Laura McQuarrie — July 10, 2014 — Business
References: ny.racked & luxurylaunches
It's tempting to wander into a designer pop-up shop, especially because they're usually so extravagant. The new Fendi shop is alluring, but it looks deceptive down to earth, with plenty of rustic textures that might make you think it's like any other shop in the area. True to New York style, the shop is small, but cozy and just about the size of an apartment.
However, instead of expensive fixtures, Fendi products are displayed in unconventional ways inside vintage arcade games, vending machines, surrounded by flashy neon signs. For now, the shop is dressed with rich finishes like fine leathers, silks and other luxurious natural materials. Each month, the interior decor and displays of the Fendi will change, until the pop-up shop disappears forver at the end of December.
However, instead of expensive fixtures, Fendi products are displayed in unconventional ways inside vintage arcade games, vending machines, surrounded by flashy neon signs. For now, the shop is dressed with rich finishes like fine leathers, silks and other luxurious natural materials. Each month, the interior decor and displays of the Fendi will change, until the pop-up shop disappears forver at the end of December.
Trend Themes
1. Designer Pop-up Shops - Vending machines and vintage arcade games are being used as unconventional displays in designer pop-up shops, creating opportunities for unique brand experiences.
2. Rustic Textures - The use of rustic textures in shop displays is a growing trend, offering a down-to-earth and inviting aesthetic that appeals to consumers.
3. Dynamic Interior Decor - The practice of changing the interior decor and displays of pop-up shops on a monthly basis is gaining popularity, allowing brands to constantly refresh their offerings.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of unconventional shop displays to create engaging and memorable experiences for customers.
2. Arcade Gaming - The arcade gaming industry has an opportunity to partner with designer brands to create unique and interactive shopping experiences.
3. Interior Design - Interior design firms specializing in retail spaces can explore the trend of dynamic shop displays, offering their expertise to brands seeking to constantly refresh their stores.
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