Humorous alcohol labelling connects with consumers through nostalgic imagery
Implications - While beverages of an alcoholic nature are often marketed with a mature, adult tone, brands are turning towards more humorous, pop culture references as a way to broaden their brand recognition to diverse audiences. Sci-Fi imagery and animal illustrations provide a more lighthearted take on an otherwise sophisticated product, catering to adult consumers looking to combine grown-up tendencies with youthful and nostalgic imagery .
Trend Themes
1. Humorous Alcohol Labelling - Brands are turning towards innovative and humorous pop culture references as a way to broaden their brand recognition to diverse audiences through their alcohol labelling.
2. Raw and Feral Beer Packaging - Brands are using rough, untamed, and animal-inspired designs to create a distinctive image and promote the brand as one that offers an untempered taste.
3. Cartoon-inspired Alcoholic Beverages - Innovative brands are targeting young adults and adding fanciful twists to their alcoholic beverages by infusing them with a Disney flavor and making them look like a character from one of the movies.
Industry Implications
1. Alcohol & Beverage Industry - This industry can innovate and create new products by designing playful and humorous labels for their alcoholic beverages, appealing to diverse audiences.
2. Packaging Industry - This industry has opportunities to design unconventional and striking packaging for alcoholic beverages that make use of raw, feral, and animal-inspired designs.
3. Hospitality Industry - This industry can add cartoon-inspired and fanciful cocktails to their menus, providing young adults with an innovative and playful drinking experience.
6 Featured, 45 Examples:
648,461 Total Clicks
Date Range:
Feb 13 — Feb 14
Trending:
Warm
Consumer Insight Topics:
