Instead of upgrading power-hungry appliances, consumers turn to modifications
Implications - Despite a large proportion of consumers willing to go green, many lack the resources to invest in appliances and solutions that solve the issue of heavy resource consumption at the source. As such, the eco-conscious on a budget are opting for modifications that decrease the energy or resources required for eco and cost-effective benefits. This shift towards augmentation as opposed to replacement expands the perceived market of potential products by placing the power into the hand of the consumer with goods that increase the feeling of being savvy or resourceful in a society obsessed with resource depletion.
Trend Themes
1. Augmented Eco - Consumers are opting for modifications that decrease the energy or resources required for eco and cost-effective benefits.
2. Smart Home Technology - Products like app-controlled adapters, mobile-managed appliances and smart bulbs are becoming increasingly popular as consumers look to automate their homes and reduce energy consumption
3. Eco-friendly Everyday Products - Refillable stainless steel K-Cups and parasitic eco flashlights are innovative and eco-friendly replacements for traditional products
Industry Implications
1. Home Automation - Companies can innovate and create new products to meet the demand for smart, energy-saving home devices
2. Sustainable Living - Businesses can develop eco-friendly everyday products to appeal to environmentally-conscious consumers
3. Energy Efficiency - There is a growing opportunity to create products and solutions that help people reduce their energy consumption and carbon footprint
