Nationalistic pride and equality is used to create loyal product communities
Implications - The concepts of patriotism and pride are being adopted by American and European brands as a means to equate product consumption with loyal duty. Also taking the liberal notions of feminism and activism in stride, the campaigns and promotions utilize a strong sense of community to effectively speak to individualistic consumers that are connected digitally, but feel a strong disconnect from their fellow countrymen and women.
Trend Themes
1. Nationalistic Pride - Brands are adopting nationalistic pride to equate product consumption with loyal duty, creating loyal product communities.
2. Patriotic Advertising - Advertisers are using patriotic moments and events to create emotional associations between the product and the monumental events.
3. Equality Promotion - Ads are promoting feminism and gender equality with humor, creating a strong sense of community to effectively speak to individualistic consumers.
Industry Implications
1. Advertising - The advertising industry can take inspiration from these trends to create effective campaigns that resonate with their target audiences.
2. Consumer Products - Consumer brands can use nationalistic pride to create loyal product communities and promote their products through emotional associations with patriotic moments.
3. Human Resources - Human resources departments can take inspiration from equality promotion campaigns to create a more diverse and inclusive workplace.
6 Featured, 52 Examples:
540,035 Total Clicks
Date Range:
Jun 13 — Feb 14
Trending:
Mild
Consumer Insight Topics:
