The youth industry bleeds into the adult market to consumer praise
Implications - As the sexualization of youths in media is constantly critiqued, the reverse effect is taking place within the adult market with products that infantilize adults and their actions. This anomaly marks a distinct shift of grownup children to adults that emulate childhood, which in turn creates a market that ages physically, but not mentally. With the added responsibility of adulthood, these adulterated childhood products offer a sense of escapism for a consumer base that longs for simpler, responsibility-free times.
Trend Themes
1. Adult Infantalization - The trend of creating products that infantilize adults and their actions, offering a sense of escapism for a consumer base that longs for simpler, responsibility-free times.
2. Cartoon-inspired Products - The trend of creating products inspired by popular cartoons, movies or characters.
3. Nostalgia - The trend to evoke positive memories and feelings of the past through products or experiences.
Industry Implications
1. Fashion & Apparel - The fashion industry has a rich history of collaboration with popular cartoon characters and creating nostalgia-inspired collections.
2. Food & Beverage - The food & beverage industry has seen a rise in creating cartoon or movie-themed cocktails and other alcoholic beverages.
3. Consumer Goods - The consumer goods industry is tapping into the trend of adult infantalization by introducing products that offer a sense of escapism for the consumer base.
4 Featured, 36 Examples:
491,986 Total Clicks
Date Range:
Jan 14 — Apr 15
Trending:
Hot
Consumer Insight Topics:
