Nutcracker by Jennifer Rubell Uses Fierce Legs to Crack a Shell
Kevin Young — May 9, 2012 — Art & Design
References: jenniferrubell & designboom
Nutcracker by Jennifer Rubell is a collection of 18 female mannequins that have been reconfigured and turned into life-size nutcrackers.
The naked female mannequins are planking on theirs sides and held up by a pedestal while their legs are slightly spread open. New York-based artist Rubell designed the models with a hole in the inner right thigh that contains the nut. When the left leg is pulled down to meet the right, the inner thighs close in together to crack the nut. This interactive art piece is meant for viewers to take part in the activity.
These sculptures embody two forms in which Rubell attempts to portray. One is the sexually idealized female body while the other is the powerful dragon lady that can bust a nut as easy as squeezing her thighs together.
Photo Credits: designboom, jenniferrubell
The naked female mannequins are planking on theirs sides and held up by a pedestal while their legs are slightly spread open. New York-based artist Rubell designed the models with a hole in the inner right thigh that contains the nut. When the left leg is pulled down to meet the right, the inner thighs close in together to crack the nut. This interactive art piece is meant for viewers to take part in the activity.
These sculptures embody two forms in which Rubell attempts to portray. One is the sexually idealized female body while the other is the powerful dragon lady that can bust a nut as easy as squeezing her thighs together.
Photo Credits: designboom, jenniferrubell
Trend Themes
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2. Reimagined Mannequins - The use of reconfigured mannequins in the Nutcracker sculpture highlights the trend of repurposing everyday objects to create striking and thought-provoking art pieces.
3. Challenging Gender Stereotypes - The Nutcracker sculpture challenges traditional gender stereotypes by featuring female mannequins in a powerful and assertive role, presenting an opportunity for brands to create inclusive and empowering marketing campaigns.
Industry Implications
1. Art - The Nutcracker sculpture demonstrates the potential for innovative and interactive art installations that captivate audiences and redefine the boundaries of traditional art forms.
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3. Marketing and Advertising - The Nutcracker sculpture's challenge to gender stereotypes presents a chance for brands to embrace inclusivity and gender diversity in their marketing and advertising campaigns, resonating with a wider audience and driving brand loyalty.
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