The Saks Fifth Avenue Holiday Window is an Interactive Experience
Laura McQuarrie — December 16, 2013 — Marketing
References: snowflake.saks & ifitshipitshere.blogspot
This year, the Saks Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a projection of the adorable yeti on the face of the building put together by Iris Worldwide.
The shop windows at Saks have been set up like storybooks, complete with a few lines of text and a matching vignette that tells the story of the yeti on his journey from becoming an unappreciated Siberian snowmaker to a renowned snowflake artist in The Big Apple.
In addition to the festive light show and holiday windows, Saks also tells the story of the yeti in a mobile app. One of the most unique parts of the display is that by visiting Saks’ website, people can generate their own yeti and create a snowflake to add to a digital display to keep the snow falling during the shopping season.
The shop windows at Saks have been set up like storybooks, complete with a few lines of text and a matching vignette that tells the story of the yeti on his journey from becoming an unappreciated Siberian snowmaker to a renowned snowflake artist in The Big Apple.
In addition to the festive light show and holiday windows, Saks also tells the story of the yeti in a mobile app. One of the most unique parts of the display is that by visiting Saks’ website, people can generate their own yeti and create a snowflake to add to a digital display to keep the snow falling during the shopping season.
Trend Themes
1. Interactive Holiday Window Displays - Opportunity for retailers to create immersive and engaging experiences using interactive technology in their holiday window displays.
2. Storytelling in Retail - Opportunity for brands to use narrative and visual storytelling techniques to captivate customers and create emotional connections.
3. Digital Integration in Physical Retail - Opportunity for retailers to embrace digital platforms and integrate them seamlessly into physical store experiences to enhance customer engagement.
Industry Implications
1. Retail - Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores.
2. Advertising and Marketing - Creative agencies can develop innovative storytelling campaigns for brands to enhance their brand image and customer engagement.
3. Technology - Tech companies can offer solutions for integrating digital elements into physical retail spaces, such as interactive displays and mobile apps.
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