The United Arrows Marionettebots Attract Customers Through Motion
Meghan Young — February 15, 2013 — Tech
References: united-arrows.co.jp & psfk
The United Arrows Marionettebots combines a traditional mannequin with the movement capabilities of a robot. Used as a unique window display, these hi-tech mannequins may seem gimmicky at first, but they do more than attract customers to the store. As they move, the United Arrows Marionettebots show different perspectives of the outfits they are wearing, as well as how they fit on a body in motion.
To make the United Arrows Marionettebots move, each one is held up by 16 wires, run by motor and linked to a Kinect box. The latter allows them to mimic the movements of onlookers. A fun attraction, they have even been used as promotions. One involved determining the 'motion chemistry' between couples, which resulted in various discounts.
To make the United Arrows Marionettebots move, each one is held up by 16 wires, run by motor and linked to a Kinect box. The latter allows them to mimic the movements of onlookers. A fun attraction, they have even been used as promotions. One involved determining the 'motion chemistry' between couples, which resulted in various discounts.
Trend Themes
1. Interactive Mannequins - The United Arrows Marionettebots demonstrate the potential for interactive mannequins that engage customers through motion.
2. Kinect-based Displays - The use of Kinect technology in mannequin displays presents opportunities for creating dynamic and personalized shopping experiences.
3. Motion-based Promotions - Introducing motion-based promotions can enhance customer engagement and drive sales by offering unique experiences.
Industry Implications
1. Retail - The retail industry can explore the integration of movement-mimicking mannequins to enhance visual merchandising and customer interaction.
2. Fashion - The fashion industry can leverage movement-capable mannequins to showcase clothing in various dynamic poses, providing customers with a more immersive shopping experience.
3. Marketing and Advertising - The marketing and advertising industry can incorporate motion-based promotions utilizing interactive mannequins to create memorable and engaging brand experiences.
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