The Camper Melbourne Store is Outfitted with Thousands of Shoelaces
Rebecca Byers — March 3, 2015 — Art & Design
References: markobrajovic & dezeen
The Camper Melbourne retail location features a stunning display in which thousands of bright red shoelaces have been strung from the ceiling, creating a playful, undulating roof for shoppers. The Camper Melbourne retail store is part of the Camper Together project, which sees the Spanish shoe brand partner up with architects and designers to create unique products and delightful retail interiors.
The Camper Melbourne location in particular came out of a collaboration with Sao Paulo-based Brazilian architect Marko Brajovic, of his own Atelier Marko Brajovic, who said he focused on themes of vibrant Carnival for inspiration.
The mesmerizing, fibrous Camper Melbourne installation is a neat example of how brands are engaging consumers who are looking for a cultured, escapist shopping experience that incorporates elements of art and design.
The Camper Melbourne location in particular came out of a collaboration with Sao Paulo-based Brazilian architect Marko Brajovic, of his own Atelier Marko Brajovic, who said he focused on themes of vibrant Carnival for inspiration.
The mesmerizing, fibrous Camper Melbourne installation is a neat example of how brands are engaging consumers who are looking for a cultured, escapist shopping experience that incorporates elements of art and design.
Trend Themes
1. Cultured Shopping Experience - Creating retail installations that incorporate elements of art and design to engage consumers in a cultured, escapist shopping experience.
2. Collaborative Retail Partnerships - Forming partnerships between brands, architects, and designers to create unique and delightful retail interiors.
3. Playful Store Design - Using unconventional materials, such as shoelaces, to create visually stunning and playful retail installations.
Industry Implications
1. Retail - Retailers can enhance customer experience by incorporating art and design elements into their store installations.
2. Architecture - Architects have the opportunity to collaborate with brands to create innovative and visually striking retail interiors.
3. Design - Designers can push boundaries by using unconventional materials to create unique and playful retail displays.
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