Brands incorporate augmented reality-based gaming into product packaging
Trend - Augmented reality functions in product packaging typically educate consumers on the product or business, but brands are now becoming more creative with packaging that incorporates AR-based games for customers to enjoy.
Insight - Due to the ubiquity of smartphones and social media, consumers have become accustomed to--and sometimes wary of--constant digital brand interactions. Brands that are able to merge interactive digital and physical experiences are becoming popular as more consumers expect that brands get creative with how they engage their customers.
Insight - Due to the ubiquity of smartphones and social media, consumers have become accustomed to--and sometimes wary of--constant digital brand interactions. Brands that are able to merge interactive digital and physical experiences are becoming popular as more consumers expect that brands get creative with how they engage their customers.
Workshop Question - How could your brand create more interactive digital experiences for its customers?
Trend Themes
1. Ar-enabled Packaging - Brands are incorporating augmented reality-based games and experiences into product packaging to merge interactive digital and physical experiences, engaging customers and setting themselves apart with creative and original packaging design.
2. Gamification - Gamification strategies are increasingly becoming popular in various products as brands look for new ways to boost user engagement and enhance their experience.
3. Web-based AR Experiences - Web-based augmented reality experiences are being introduced to offer additional product information and gamified experiences that customers can interact with via their mobile devices.
Industry Implications
1. Food & Beverage - Incorporating AR and gamification design strategies can help brands better engage customers through packaging design, while web-based AR experiences are providing new ways for customers to interact with and learn about products.
2. Cannabis - Augmented reality and gamification can create a unique and interactive experience for the cannabis industry, allowing customers to engage with products in a new and exciting way.
3. Retail - Adopting gamification and AR strategies to products and retail packaging can boost customer engagement, while providing a more interactive and personalized shopping experience.
