Brands create pop-up experiences in popular video games
Trend - In-game marketing has become increasingly popular, with brands taking it to the next level with pop-up experiences they've curated in collaboration with popular video game brands. Everything from jewelry to personal hygiene brands have featured their products in the virtual world this way.
Insight - Consumers are more frequently engaging with brands' marketing initiatives due to the prevalance of social media. Now, it's taking more creativity on the part of brands to capture consumer interest at home, and brands that are able to successfully accomplish are able to draw in young consumers in-particular.
Insight - Consumers are more frequently engaging with brands' marketing initiatives due to the prevalance of social media. Now, it's taking more creativity on the part of brands to capture consumer interest at home, and brands that are able to successfully accomplish are able to draw in young consumers in-particular.
Workshop Question - What's a more novel way your brand could engage with its customers?
Trend Themes
1. In-game Marketing - Brands are curating pop-up experiences in collaboration with popular video game brands, which could involve various categories such as fashion, beauty, or jewelry.
2. Virtual Experiences - Brands are creating virtual experiences for their products, services, or campaigns, which could increase consumer engagement and support safe exploration during the pandemic.
3. Metaverse Platforms - Brands are making their debut on metaverse platforms such as Roblox to promote their products, services, or campaigns, which could leverage gaming as an interactive and immersive marketing channel.
Industry Implications
1. Fashion Industry - The fashion industry could leverage in-game marketing, virtual experiences, and digital-first fashion brands to reach younger consumers interested in fashion and gaming.
2. Beauty Industry - The beauty industry could use inclusive gaming campaigns, virtual experiences, and metaverse platforms to connect with consumers interested in diversity, creativity, and self-expression in gaming culture.
3. Jewelry Industry - The jewelry industry could participate in in-game marketing, virtual experiences, and branded metaverse clubhouses to reach gaming audiences interested in unique, personalized, or collectible items.
